A new brain-scan study may help explain what's going on in the minds
of financial titans when they take risky monetary gambles _ sex. When
young men were shown erotic pictures, they were more likely to make a
larger financial gamble than if they were shown a picture of something
scary, such a snake, or something neutral, such as a stapler,
university researchers reported.
The arousing pictures lit up the same part of the brain that lights up when financial risks are taken.
"You have a need in an evolutionary sense for both money and women.
They trigger the same brain area," said Camelia Kuhnen, a Northwestern
University finance professor who conducted the study with a Stanford
University psychologist.
I find these sort of studies very interesting. They sort of try to confirm what many of us could have guessed intuitively.